After many years of working with large companies, I saw a clear opportunity to help smaller companies accelerate growth using strategies that worked so well for me with Fortune 500 brands. Of course, what works for big brands doesn’t always work for smaller companies—but the principles of marketing are exactly the same.
Working hands-on with companies in the $1-$40 million revenue range allowed me to see how valuable those principles can be, when tailored to a smaller company’s needs.
I developed a process to help brands quickly find the right message—and the right marketing mix—to spend more efficiently and outperform competitors. And with that, F5 was born.